Technology

So, what is a domain name worth? The answer that I have to this question, largely goes against the mainstream conversation of valuating a domain. In fact, I don’t even think that the answer needs to be long and drawn out. It’s simple. Call it a cop out response, but the answer is simply: a domain name is worth any amount that a person is willing to pay for it. Boring answer, but I feel it’s true. Sure, you can valuate an entire web site that the domain is attached to, and determine it’s approximate worth based on a number of parameters. For example, when determining the value of a web site, you can ask questions such as: what is it’s monthly ROI? How much time and energy needs to be expended to maintain that ROI? Is it trending in any specific direction? Is the content unique, allowing it a fair chance in Google organic search results? And so on… ... Read More

No matter what kind of business you are in, the majority of your customers and prospects are likely to be internet users. Therefore lead generation from online sources should always be a part of your marketing and sales strategy. However, most people believe that online lead generation requires a lot of money. While this is partly true, it doesn’t always have to be that way. If you know the right tactics and platforms, you can kick off your online marketing and lead generation activities without spending any money at all. In fact, if you’re a startup or have budget limitations, I recommend you start your marketing efforts using these tactics before making the transition to paid options once you have sufficient funds for it. Here are a few ways you can market your business effectively and generate targeted sales leads without any expenditure. ... Read More

Search Engine Optimization (SEO) is the most effective technique for attracting relevant and high volume traffic from search engines. Ranking on the first page of Google for competitive keywords in your niche, can open floodgates of traffic to your website. However, while optimizing your website, you need to make sure that all your SEO activities are in line with Google’s guidelines and recommendations. Because violating Google’s search engine guidelines can get your website penalized and, in extreme cases, de-indexed from its search results. Thankfully, staying away from a Google penalty, and still rank highly in search results, is much easier than you think. Here’s how you can do it. ... Read More