October 2015

Upgrading the Core WordPress Custom Menu Widget

In this article, I walk through upgrading the Custom Menu widget for WordPress to offer the ability to use the Menu Name as the Title for the menu, without the redundancy of having to retype it. I do not hack the core to make these changes. I add code to the functions.php file of a child theme. That code could also be included in a custom plugin if desired. The good old Custom Menu widget that gets installed with the default WordPress install could use an upgrade wouldn’t you say? ... Read More

How To Generate Leads Online Without Spending Money

No matter what kind of business you are in, the majority of your customers and prospects are likely to be internet users. Therefore lead generation from online sources should always be a part of your marketing and sales strategy. However, most people believe that online lead generation requires a lot of money. While this is partly true, it doesn’t always have to be that way. If you know the right tactics and platforms, you can kick off your online marketing and lead generation activities without spending any money at all. In fact, if you’re a startup or have budget limitations, I recommend you start your marketing efforts using these tactics before making the transition to paid options once you have sufficient funds for it. Here are a few ways you can market your business effectively and generate targeted sales leads without any expenditure. ... Read More